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Longman & Eagle x Virtue Cider "Garage Core"

Art Direction / Produce

In spring of 2017, Longman & Eagle’s bar team took a trip to Fennville, MI, the home of Virtue Cider. They collaborated with the Virtue team on an afternoon of cider exploration—they discovered and blended ciders that brought back memories of bands that never existed (but should have!).

The resulting brew was a natural, unfiltered, uncarbonated cider that's both a 'lil funky and a 'lil tart. Lower your glass, fill it up from a distance with extended arms, then raise it back up and cheers with us to L&E’s new beloved collaboration with Virtue—Garage Core!

We held a cider launch and celebration on Sunday, June 4, 2017 at L&E’s OSB.

We had Garage Core on tap, cider-adjacent cocktails, garage rock from DJ Johnny Walker, and a special menu of snacks from Chef Joshua Mutchnick (L&E) and Chef Missy Corey (Virtue).