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Sparrow For Everyone Re-Brand

Art Direction / Design / Web

Sparrow For Everyone, an essential oil created by Susan Flaga (owner of Sparrow in Logan Square), tapped the Land and Sea Dept. Art Department for a redesign of the oil’s labeling system and the S4E website.

The project quickly grew into a new typographic identity system that has been applied to all of their products across the board. 

Featuring product photography shot by Alexa Viscius and directed by Drew Ryan, the bottles float, spin, flip and twirl in mid-air, creating a playful system in direct contrast with its austere, no-nonsense packaging.